Most average label users don’t know much about the label printing process. They are mostly concerned about the visual aspect of their label and often don’t even think about label material or printing techniques. However, an uninformed and poor choice of label material (for example, unprotected paper for moist conditions) can make your overall product look unprofessional and cheap.
So, before ordering labels for your product, learn how to decide on the appropriate label stock and try to get familiar with different types of label printing. The most common printing techniques are digital, offset and flexo. Let’s take a look at the key the differences between, as well as the pros and cons of each technique.