Starting a business isn’t easy. Managing it and keeping it successful is probably even more difficult. Lots of new projects are started every day, but a much smaller percentage of those projects turn into full-fledged, profitable businesses with a future. What’s becoming increasingly important today in popularizing a product or service and acquiring customers is – product branding. Knowing how to brand your business is one of the key factors in the survival of your venture.
There are so many businesses, products and services today competing for the attention of potential buyers and users, that quality alone is not enough to attract them. It’s like that with people as well, right? Unless she’s wearing dancing clothes and shoes, no one will know she’s a dancer. And unless they see her in action, no one will know she’s a good dancer. So, in order to make people want to try your product or see your service in action, you need to learn how to successfully brand your business.
The Importance of Designing Attractive Labels
What is, actually, branding? In the most physical sense, branding is commonly used to refer to designing a product’s packaging. If we have 10 beer bottles that all look the same, we won’t have a way of determining which one is better for us. However, if each of those ten bottles has an appropriate beer label that matches the beer’s taste and beer manufacturer’s vision, it will have a much better chance of attracting the right customer who will keep choosing that particular beer over and over again. Therefore, labels are one of the essential elements in product branding.
The standard procedure for acquiring just the right label for a small business is to hire a designer who will, if he or she is good, take into consideration everything important about a product or service: 1) its purpose, 2) who it is made for, 3) how it’s supposed to make the customers/users feel, 4) what values the company wants to promote, etc. Designers who really pay attention to what the product and the company are trying to do sometimes come up with amazing logos and product labels.
But do you really have to pay a designer to create that perfect label for you? If you’ve been using Labeley, you know the answer is “no”. You were creative enough to think up your small business idea, so there’s certainly enough creativity, vision and talent for design in you to create your own labels using this fantastic label making app. After all, who knows your brand and its purpose better than you?
Easy on the Budget and Makes Pretty Labels, Too!
A great thing about Labeley is that it offers an abundance of choice for any type of entrepreneur and any line of business. There are lots of different label shapes and graphic elements to choose from to make the product label completely unique and attractive, but if you can’t find anything quite appropriate for your brand, the tool also provides an option to upload any image you want from your computer. That way the customization of your label is total. To sum up: whether design is your passion and hobby, or you’re someone who’s barely used a computer before, you’ll be able to use Labeley to its maximum potential very smoothly. Just make sure to go through this tutorial first.
Apart from being easy to use, Labeley is also completely free for making labels and can be used without any limits on the number of stickers you want to create. This can be particularly valuable to small business owners who are just starting out, and appreciate all the help in keeping their expenses low until their business becomes profitable. So, if you’ve got a homebrew beer bottle waiting to be customized, or any other small biz product that needs labels, head over to Labeley.com and start branding.